Columbia Engineering Digital Marketing Boot Camp

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Classes begin quarterly

Learn Digital Marketing in 18 Weeks and Become a Digital Marketer

What if there was a career that harnessed your passion, creativity, and critical thinking skills — where you could thrive on solving different challenges every day — would you be interested? If so, digital marketing could be for you.

Columbia Engineering Digital Marketing Boot Camp prepares learners for a digital marketing career by taking multidisciplinary approach to attaining proficiency in marketing strategy, campaign development, digital advertising, and modern tools in site analytics and reporting.

  • Gain experience with in-demand tools and technologies such as Google Ads, Google Analytics, Facebook Ads Manager, and WordPress.
  • Study without sacrificing your work schedule, with convenient evening sessions.
  • Benefit from a virtual classroom learning environment with dedicated instructional staff and peer-to-peer insights.
  • Cover the fundamental knowledge you need, then get real-world digital marketing application through hands-on projects.
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Facebook partner logo

We’ve partnered with Facebook to provide those who complete our boot camp with a complimentary Facebook Certification exam voucher. You will choose the cert that best aligns with your interests and career goals from the following list:

  • Digital Marketing Associate, Marketing Science Professional, Creative Strategy Professional, Media Planning Professional, or Media Buying Professional

Strategic, Hands-On Digital Marketing Training

All great digital marketing strategies start with an understanding of the fundamentals. You can choose to partake in an online Marketing Fundamentals pre-course that includes:

  • Brand Strategy
  • Brand Building
  • Campaign Objectives
  • Lead Generation
  • Conversion Funnels
  • Competitive Research 

In just 18 weeks, you will dive into a comprehensive curriculum that covers all of the fundamental concepts necessary to become skilled in digital marketing and step into the industry.  You will get hands-on training in*:

Digital Marketing Strategy

  • Data Strategies
  • Digital Marketing for Different Business Models
  • Customer Journeys
  • Digital Funnels
  • Content Strategy
  • Organic Social Media

Digital Advertising, Data Organization, and Automation

  • Paid Search Advertising and Analytics
  • Display Advertising and Analytics
  • Paid Social Media Advertising and Analytics
  • Retargeting and Audience Building
  • Measurement and Optimization
  • Customer Relationship Management
  • Marketing Automation

Optimizing Campaigns and Websites

  • WordPress
  • Content Optimization
  • Search Engine Optimization (SEO)
  • Link Building and Backlinks
  • Domain Authority
  • Conversion Tracking
*The material covered is subject to change. Our academic team adjusts to the market demand related to digital marketing.

How to Apply

  1. Form Submission. Fill out our interest form with a few of your key details so that we can get in touch with you.
  2. Admissions Interview and Application. Connect with a member of our admissions team for a quick phone interview to discuss the boot camp in more detail, answer your questions, and talk through your goals. Then, fill out a short application that tells us more about you and your reasons for pursuing this opportunity. 
  3. Assessment. Complete a multiple-choice critical thinking and problem-solving assessment. This is your chance to show us your logic-based skills. No prior industry experience is required to complete the assessment. If you pass your academic assessment (congratulations!), you are officially accepted into the boot camp and able to move forward with the enrollment process.
  4. Financial Options, Deposit, and Enrollment Agreement. After acceptance into the boot camp, you will connect with admissions to discuss which financial option works best for you. Once you’ve approved your desired payment method, the last step to finalize your enrollment is to pay your deposit and review and sign your enrollment agreement.

Start Your Journey. That’s it! You’re now ready to begin your pre-work and prepare to start the boot camp.

Is an Online Digital Marketing Boot Camp Right for You?

By the time you complete Columbia Engineering Digital Marketing Boot Camp, you can expect to be able to:

  • Develop digital marketing strategies that meet both short- and long-term business goals
  • Create, launch, and optimize search, social, display, and retargeting advertising campaigns.
  • Build highly targeted audiences using demographics, affinity audiences, and more.
  • Design and develop websites that perform well in search rankings and drive customer engagement.
  • Optimize content and landing page experiences to improve customer engagement and conversion rates.
  • Analyze and report on the effectiveness of campaigns and creative against objectives and metrics.
  • Effectively manage and share customer data and touchpoints via CRM systems and databases.
  • Design and implement automated workflows to drive campaign efficiency.
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Frequently Asked Questions

Our digital marketing boot camp in New York is being held via our tried and tested virtual classroom experience. Call us at (646) 870-1598 for more information on how to apply, or visit our Online Experience page to learn more.

No, applicants do not need to be Columbia students. The Digital Marketing Boot Camp is offered through Columbia Engineering.

Below are some funding options for you to choose from. Please note that funding should be approved before you begin the process:

  • 6-Month Interest-Free Payment Plan: A $1,000 deposit is required to secure your seat in the class. The rest of the tuition will be split into four equal monthly payments.
  • 24-Month Interest-Free Payment Plan: Once approved, you’ll pay your deposit and split the remaining tuition over 24 monthly installments with zero interest.

Please contact us to get details on tuition cost and any available loan options.

Part-Time Schedule

  • 18-week Boot Camp
  • Classes held three weekdays from 7 to 10 p.m

Currently Enrolling:

Coding Boot Camp:

  • Part-Time: June 7, 2022
  • Full-Time: October 3, 2022

Data Analytics Boot Camp:

  • Part-Time: July 25, 2022

UX/UI Boot Camp:

  • Part-Time: August 22, 2022

Cybersecurity Boot Camp:

  • Part-Time: August 8, 2022

FinTech Boot Camp:

  • Part-Time: June 14, 2022

Digital Marketing Boot Camp:

  • Part-Time: June 13, 2022

Tech Project Mgmt Boot Camp:

  • Part-Time: June 6, 2022

Product Management Boot Camp:

  • Part-Time: June 7, 2022

The Market for Digital Marketers in New York

One of the most exciting things about digital marketing is how quickly technologies and consumer expectations evolve. What was relevant yesterday may not work today, and what was considered cutting-edge just months ago is now old news. For those who thrive on creating new and exciting ways to communicate every day, digital marketing may be the perfect career choice!

The good news is that digital marketers are in extremely high demand across many industries, and there’s no end in sight. With a projected 18,949 open jobs anticipated annually for digital marketing specialists (Burning Glass Technologies™), job prospects look very promising. In fact, digital marketing jobs are projected to grow 20 percent in the next decade. That’s four times the average growth rate expected for all occupations combined, according to The U.S. Bureau of Labor Statistics (BLS). 

In even better news, Burning Glass ranks New York in the top five locations for digital marketer employment in the U.S. In the New York City Metro area, CareerOneStop shows such companies as ViacomCBS, Bloomberg, Deloitte, Zoetis, Amazon, Oracle, Morgan Stanley, NYU Rory Meyers College of Nursing, and the National Kidney Foundation all searching for digital marketing professionals. There is certainly a wide variety of industries to choose from when pursuing a career in digital marketing.

In addition, remote work and hybrid work environments are becoming common in this field, giving you the opportunity to create a future that works best for your life without compromising your career goals. It’s time to begin your future career today — take the next step and begin your digital marketing career journey!

Digital Marketing Curriculum

Marketers are increasingly at the intersection of marketing and technology, harnessing Google ads and Google analytics, technical SEO, and CRMs to conduct business.

For that reason, the curriculum at the Columbia Engineering Digital Marketing Boot Camp provides you with a range of foundational technical skills needed in the field. Complete real-world problems using a host of popular tools and methods, and learn marketing specializations and best practices. By the Boot Camp’s end, you will have a strong professional portfolio showcasing your work.

Part-Time Digital Marketing

Optional Pre-Course Module: Marketing Fundamentals


Description:
If you’re coming to the course with no prior marketing experience (or you’d like a refresher on marketing fundamentals), this self-paced online module will get you up to speed on essential marketing skills.

What You Will Learn:
  • Brand Building
  • Brand Strategy
  • Campaign Objectives
  • Lead Generation
  • Conversion Funnels
  • Competitive Research

Learning Module: Digital Marketing Strategy


Description:
All successful campaigns begin with a solid marketing strategy. That’s why we start you with a crash course in the essentials, including how digital marketing channels can work together to meet business goals, how to use data to guide campaigns, and how to find the right strategy for different businesses.

What You Will Learn:
  • Data Strategies
  • Digital Marketing for Different Business Models
  • Customer Journeys
  • Digital Funnels
  • Content Strategy
  • Organic Social Media

Learning Module: Optimizing Campaigns and Websites


Description:
Websites are the backbone of an online presence, supporting all digital marketing efforts. Learn how to design, manage, and optimize a website for searchability so that it can successfully support your campaigns and your customers.

What You Will Learn:
  • WordPress
  • Content Optimization
  • Search Engine Optimization
  • Link Building and Backlinks
  • Domain Authority
  • Conversion Tracking

Learning Module: Digital Advertising, Data Organization, and Automation


Description:
Multichannel campaigns maximize opportunities for brands to engage with customers. Get hands-on experience using industry platforms to develop, launch, and optimize campaigns on the channels consumers are increasingly spending their time on.

What You Will Learn:
  • Paid Content Strategy
  • Paid Search Advertising
  • Display Advertising
  • Paid Social Media Advertising
  • Remarketing
  • Measurement and Optimization
  • Customer Relationship Management

Optional Post-Course Module: Building a Digital Marketing Portfolio


Description:
Want your new skills to get noticed? Complete this self-paced module to learn how to highlight your work, optimize your professional presence, and impress hiring managers. Pair it up with career coaching sessions to really stand out in the job market.

What You Will Learn:
  • Branding Yourself for Your Career Search
  • Curating and Optimizing Coursework for Your Portfolio
  • Designing a WordPress Portfolio
  • Developing a Promotional Plan

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