Columbia Engineering Digital Marketing Boot Camp

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Classes begin quarterly

Submit your application today. All in-person classes are being offered through our proven virtual classroom experience. Learn more.

Learn Digital Marketing in 18 Weeks

The rise of the digital world is transforming the way people research, interact with, and make decisions about products and businesses.

Columbia Engineering Digital Marketing Boot Camp takes a multidisciplinary approach to attaining proficiency in marketing strategy, campaign development, digital advertising, and modern tools in site analytics and reporting.

  • Gain experience with in-demand tools and technologies such as Google Ads, Google Analytics, Facebook Ads Manager, and WordPress.
  • Study without sacrificing your work schedule, with convenient evening and weekend sessions.
  • Benefit from a virtual classroom learning environment with dedicated instructional staff and peer-to-peer insights.
  • Cover the fundamental knowledge you need, then get real-world digital marketing application through hands-on projects.
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Strategic, Hands-On Digital Marketing Training

In just 18 weeks, you will dive into a comprehensive curriculum that covers all of the fundamental concepts necessary to become skilled in digital marketing and step into the industry. You will get hands-on training in*:

Marketing Strategy

  • Brand Strategy
  • Brand Building
  • Campaign Objectives
  • Lead Generation
  • Conversion Funnels
  • Competitive Research
  • Content Strategy

Digital Advertising, Data Organization, and Automation

  • Paid Search Advertising and Analytics
  • Display Advertising and Analytics
  • Paid Social Media Advertising and Analytics
  • Retargeting and Audience Building
  • Measurement and Optimization
  • Customer Relationship Management
  • Marketing Automation

Optimizing Campaigns and Websites

  • WordPress
  • Content Optimization
  • Search Engine Optimization (SEO)
  • Link Building and Backlinks
  • Domain Authority
  • Conversion Tracking
*The material covered is subject to change. Our academic team adjusts to the market demand related to digital marketing.

Ready to become a savvy digital marketer?

By the time you complete the Boot Camp, you can expect to be able to:

  • Develop digital marketing strategies that meet both short- and long-term business goals
  • Create, launch, and optimize search, social, display, and retargeting advertising campaigns.
  • Build highly targeted audiences using demographics, affinity audiences, and more.
  • Identify brand position and growth opportunities by performing thorough keyword and competitive research.
  • Optimize content and landing page experiences to improve customer engagement and conversion rates.
  • Analyze and report on the effectiveness of campaigns and creative against objectives and metrics.
  • Effectively manage and share customer data and touchpoints via CRM systems and databases.
  • Design and implement automated workflows to drive campaign efficiency.
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Frequently Asked Questions

Our digital marketing boot camp in New York is being held via our tried and tested virtual classroom experience. Call us at (646) 870-1598 for more information on how to apply, or visit our Online Experience page to learn more.

No, applicants do not need to be Columbia students. The Digital Marketing Boot Camp is offered through Columbia Engineering.

Below are some funding options for you to choose from. Please note that funding should be approved before you begin the process:

  • 6-Month Interest-Free Payment Plan: A $1,000 deposit is required to secure your seat in the class. The rest of the tuition will be split into four equal monthly payments.
  • 24-Month Interest-Free Payment Plan: Once approved, you’ll pay your deposit and split the remaining tuition over 24 monthly installments with zero interest.

Please contact us to get details on tuition cost and any available loan options.

Part-Time Schedule

  • 18-week Boot Camp
  • Classes held two weekdays from 7 to 10 p.m
    and Saturdays from 10 a.m. to 2 p.m.

Currently Enrolling:

Coding Boot Camp:

  • Part-Time: January 26, 2021
  • Full-Time: January 4, 2021

Data Analytics Boot Camp:

  • Part-Time: November 2, 2020
  • Part-Time: November 18, 2020

UX/UI Boot Camp:

  • Part-Time: November 30, 2020

Cybersecurity Boot Camp:

  • Part-Time: February 9, 2021

FinTech Boot Camp:

  • Part-Time: December 8, 2020

Digital Marketing Boot Camp:

  • Part-Time: December 7, 2020

Tech Project Mgmt Boot Camp:

  • Part-Time: Soon

Digital Marketing Curriculum

Marketers are increasingly at the intersection of marketing and technology, harnessing Google ads and Google analytics, technical SEO, and CRMs to conduct business.

For that reason, the curriculum at the Columbia Engineering Digital Marketing Boot Camp provides you with a range of foundational technical skills needed in the field. Complete real-world problems using a host of popular tools and methods, and learn marketing specializations and best practices. By the Boot Camp’s end, you will have a strong professional portfolio showcasing your work.

Part-Time Digital Marketing

Learning Module: Introduction to Digital Marketing


Description:
All great digital marketing strategies start with an understanding of the fundamentals. That’s why we start you with a crash course in the essentials, including how digital marketing channels can work together to meet business goals.

What You Will Learn:
  • Brand Building
  • Brand Strategy
  • Campaign Objectives
  • Lead Generation
  • Conversion Funnels
  • Competitive Research
  • Content Strategy

Learning Module: Optimizing Campaigns and Websites


Description:
Websites are the backbone of an online presence, supporting all digital marketing efforts. Learn how to design, manage, and optimize a website for searchability so that it can successfully support your campaigns and your customers.

What You Will Learn:
  • WordPress
  • Content Optimization
  • Search Engine Optimization
  • Link Building and Backlinks
  • Domain Authority
  • Conversion Tracking

Learning Module: Digital Advertising, Data Organization, and Automation


Description:
Multichannel campaigns maximize opportunities for brands to engage with customers. Get hands-on experience using industry platforms to develop, launch, and optimize campaigns on the channels consumers are increasingly spending their time on.

What You Will Learn:
  • Paid Content Strategy
  • Paid Search Advertising
  • Display Advertising
  • Paid Social Media Advertising
  • Remarketing
  • Measurement and Optimization
  • Customer Relationship Management
  • Email Automation

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