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Learn Digital Marketing in 18 Weeks
The rise of the digital world is transforming the way people research, interact with, and make decisions about products and businesses.
Columbia Engineering Digital Marketing Boot Camp takes a multidisciplinary approach to attaining proficiency in marketing strategy, campaign development, digital advertising, and modern tools in site analytics and reporting.
- Gain experience with in-demand tools and technologies such as Google Analytics, Facebook Insights, Customer Relationship Management software (CRMs), HTML/CSS, and more.
- Study without sacrificing your work schedule, with convenient evening and weekend sessions.
- Benefit from a virtual classroom learning environment with dedicated instructional staff and peer-to-peer insights.
- Cover the fundamental knowledge you need, then get real-world digital marketing application through hands-on projects.
Strategic, Hands-On Digital Marketing Training
In just 18 weeks, you will dive into a comprehensive curriculum that covers all of the fundamental concepts necessary to become skilled in digital marketing and step into the industry. You will get hands-on training in*:
Marketing Strategy
- Brand Strategy
- Brand Building
- Campaign Objectives
- Lead Generation
- Conversion Funnels
- Competitive Research
- Content Strategy
Digital Advertising, Data Organization, and Automation
- Paid Content Strategy
- Paid Search Advertising
- Display Advertising
- Paid Social Media Advertising
- Remarketing
- Measurement and Optimization
- Customer Relationship Management
- Email Automation
Optimizing Campaigns and Websites
- HTML/CSS
- WordPress
- Content Optimization
- Search Engine Optimization (SEO)
- Link Building and Backlinks
- Domain Authority
- Conversion Tracking
*The material covered is subject to change. Our academic team adjusts to the market demand related to digital marketing.
Ready to become a savvy digital marketer?
By the time you complete the Boot Camp, you can expect to be able to:
- Understand the principles of traditional marketing and their application to the digital economy.
- Analyze product market fit and create a value proposition for potential customers.
- Leverage paid and organic search by using tools like Google Ads and Google Keyword Planner.
- Use Customer Relationship Management (CRM) software to track leads, opportunities, and customers through the marketing lifecycle.
- Automate and optimize your email marketing using A/B testing, segmentation, and marketing analytics.
- Create a social media strategy to meet key business goals related to specific target audiences.
Frequently Asked Questions
Our digital marketing boot camp in New York is being held via our tried and tested virtual classroom experience. Call us at (646) 870-1598 for more information on how to apply, or visit our Online Experience page to learn more.
No, applicants do not need to be Columbia students. The Digital Marketing Boot Camp is offered through Columbia Engineering.
No programming or marketing experience is required.
There are several funding options for you to choose from. Please note that funding should be approved before you begin the process:
- Early Registration Price: Pay in full by the early registration deadline and receive $1,000 off the cost of tuition.
- 6-Month Interest-Free Payment Plan: A $1,000 deposit is required to secure your seat in class. The rest of the tuition will be split into six equal monthly payments.
- 24-Month Interest-Free Payment Plan (administered by EdAid): Once approved, you’ll pay your deposit and split the remaining tuition over 24 monthly installments with zero interest.
Please contact us to get details on tuition cost and any available loan options.
Part-Time Schedule
- 18-week Boot Camp
- Classes held two weekdays from 7 to 10 p.m
and Saturdays from 10 a.m. to 2 p.m.
Currently Enrolling:
Coding:
- Part-Time: July 28, 2020
- Full-Time: September 21, 2020
Data Analytics:
- Part-Time: August 3, 2020
- Part-Time: July 16, 2020
UX/UI:
- Part-Time: August 25, 2020
Cybersecurity:
- Part-Time: July 28, 2020
FinTech:
- Part-Time: September 15, 2020
Digital Marketing:
- Part-Time: September 8, 2020
Ready to learn more about the Columbia Engineering Digital Marketing Boot Camp? Fill out the form below or contact an admissions advisor at (646) 870-1598.