What are some email marketing tools?

There are many different email marketing tools that companies may use. MailChimp is one of the most well-known, but you may also use contact management tools like Salesforce or competitors like Klaviyo, Sendinblue, ActiveCampaign, and others. Email marketing skills are highly transferable in that once you understand the concepts in one system, you can quickly adapt to another.

Are there social media marketing services?

Some companies outsource their social media marketing services to an agency. In addition, automation options like Buffer, HootSuite, Sprout Social, and HubSpot allow companies to schedule their campaigns to launch across Facebook, Twitter, Instagram, TikTok, and other services, even when you’re not actively online.

How does pay-per-click work?

Pay-per-click marketing requires a set a budget for the pay-per-click campaign. The search engine ad, banner ad, or video ad will be featured to the demographic requested through Google Ads or a similar service. But how does pay-per-click work in terms of payment? Companies pay a pre-arranged amount each time a person successfully clicks their ad and visits their website. Then, the ad stops running once the company’s budget threshold is reached.