Blog Category: Digital Marketing

Digital marketing has become the centerpiece of many companies' advertising strategies in the past decade. With more people shopping online and getting product information from the internet, a solid digital marketing campaign is essential to reach new customers and retain existing ones. Digital marketing is often lower-cost than traditional advertising streams, yet offers ample opportunity…

Sasha Fortunatti is a jack of all trades. In college, she majored in modern language and cultures, with a dual focus in French and Arabic. After completing her degree, she dabbled in law, working as a paralegal before she eventually fell into event planning, working as an event manager for a beauty company. Ultimately, this…

Sarah Calaman graduated from college with a double major in psychology and French in 2019, with an initial goal to pursue a career in children’s speech pathology. However, that changed when she landed a PR and communications internship with a nonprofit focused on bringing poetry to New York City communities. “Through that experience, I discovered…

At its best, digital marketing offers consumers an unforgettable experience — one that improves brand recognition and forms a connection between the company and the customer. How can you stand out from the crowd as a digital marketer? By paying close attention to emerging trends in technology that can help your business succeed. Augmented reality…

From viewing an ad on Facebook for something you’ve recently Googled, to receiving an email from a company you’ve purchased from, or clicking on a “sponsored” product when searching online; digital marketing influences our lives every day. If you’re interested in learning more about the skills and tools digital marketing professionals need to be successful,…

Salary data disclaimer Do you have a knack for spinning social posts? Do you enjoy weaving brand stories into engaging narratives? If so, you just might be cut out for a career in marketing. Companies need savvy digital marketers and are willing to pay competitive salaries to secure their services. But if you’re a new…

Digital marketers blend their technical savvy and creative passion into one of the most rewarding — and growing — professions in the online world. Pursuing a digital marketing career can be overwhelming, but the chances are that the upskilling process won’t be as hard as you think. In fact, you probably already possess some of…

Digital marketers have the skills and technical savvy to inspire millions of potential customers to buy, use, or believe in a product or service. With the right set of skills, these professionals are invaluable across a multitude of sectors outside of the tech industry, such as healthcare, law, higher education, food, real estate, and entertainment.…