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Featuring
Learn how to create and execute a successful marketing strategy, including campaign development, user acquisition, digital advertising, content marketing, retention strategy, SEO, optimization, and more*.
Gain real-world experience using popular tools and technologies such as Google Ads, Google Analytics, Facebook Ads Manager, and WordPress.*
Study part-time, three days a week, while maintaining your work schedule.
Benefit from a wide range of career services to position you for success as you work to advance in your current career or seek a new opportunity.
*The material covered in this course is subject to change due to market demand.
What Learners Receive
- Learners will explore the digital marketing landscape and develop knowledge of marketing fundamentals, like campaign development and user acquisition, while also advancing campaign analysis skills.
- Learners receive a hands-on learning experience, gaining a wide understanding of the different domains within the marketing industry.
- Learners receive career-planning assistance, including:
- Resume and social media profile support, career content and practice sessions, behavioral interview training, 1:1 career coaching, soft skills training, and more.
- Access to a dedicated Profile Coach and Career Director that will work with learners throughout the boot camp and prepare them to be Employer Competitive.
What Learners Earn
- Learners complete the boot camp with a strong professional portfolio demonstrating their working knowledge and the skills needed to perform a variety of jobs in the marketing sector.
- Learners benefit from a Project Demo Day—a quarterly networking event with local professionals to showcase their final projects.
- Qualified learners receive continued one-on-one career coaching with their career director after completing the boot camp.
- Learners earn an Award of Completion in Digital Marketing from Columbia Engineering showcasing their accomplishments to future employers.
About Columbia Engineering
The mission of The Fu Foundation School of Engineering and Applied Science is to expand knowledge and advance technology through research, while educating learners to become leaders informed by an engineering foundation. Enriched with the intellectual resources of a global university in the City of New York, we push disciplinary frontiers, confront complex issues, and engineer innovative solutions to address the grand challenges of our time. We create a collaborative environment that embraces interdisciplinary thought, integrated entrepreneurship, cultural awareness, and social responsibility, and advances the translation of ideas into practical innovations.
This Boot Camp is offered through Columbia Engineering in partnership with edX.
About edX
edX, part of 2U Inc., works with respected universities and organizations to deliver innovative, skills-based training to a community of over 45 million learners around the world to support them at every stage of their lives and careers. edX delivers boot camps through an immersive learning experience with expert services and valuable resources. As of 2021, graduates have been hired by 6,700+ companies, including more than 62% of the Fortune 100.
Frequently Asked Questions
When does the boot camp start?
- Class begins Soon
- Tuesday/Thursday 6:30 – 9:30 p.m.
- Saturday 10 a.m. – 2 p.m.
Can I keep working while studying at the Columbia Engineering Digital Marketing Boot Camp?
- Yes. The boot camp was designed for working professionals who are seeking to advance their current careers or change paths.
How long does it take to complete the boot camp?
- The boot camp is part-time. Learners can complete it 18 weeks.
Do you provide career planning support?
- Yes. We offer all of our learners career support and coaching as well as resume support, interview preparation, and experiential learning opportunities.
Do I need to have previous experience in programming or marketing before applying?
- No programming or marketing experience is required.
What sets your boot camp apart from others I can join in New York City or elsewhere?
- We offer a part-time boot camp that allows working professionals to study digital marketing without leaving their current job.
- Learners benefit from a robust set of professional development services to prepare them for success as they work to advance or change careers.
- Our curriculum is built based on the most in-demand technologies needed for the ever-evolving marketing industry.
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