Digital Marketing Curriculum

students in lab

Marketers are increasingly at the intersection of marketing and technology, harnessing Google ads and Google analytics, technical SEO, and CRMs to conduct business.

For that reason, the curriculum at the Columbia Engineering Digital Marketing Boot Camp provides learners with a range of foundational technical skills needed in the field. Complete real-world problems using a host of popular tools and methods, and learn marketing specializations and best practices. By the Boot Camp’s end, you will have a strong professional portfolio showcasing your work.

Part-Time Digital Marketing

Learning Module: Intro to Marketing/Marketing Strategy


Description:

You will begin with an introduction to fundamental concepts of traditional marketing, before diving headfirst into strategy. You will understand the breadth of the marketing lifecycle and how to take advantage of various touchpoints and optimize marketing metrics.

What You Will Learn:

  • Brand Strategy
  • Brand Building
  • Lead Generation
  • Conversion Funnels
  • Marketing Metrics
  • Marketing Optimization
  • Campaign Development
  • Product/Market Fit
  • Digital Channel Strategy

Learning Module: Digital Advertising


Description:

Multichannel campaigns maximize opportunities for brands to engage with customers. In this module, you will be exposed to the platforms and tools by which digital marketers reach their customers. You’ll explore how to keep potential and current customers engaged through a variety of tools and technologies including Google Ads, Facebook Ads, Twitter Ads and LinkedIn Ads.

What You Will Learn:

  • Paid Social Media Marketing
  • Email Marketing
  • Search Advertising
  • Keyword Selection
  • Display Advertising
  • Content Marketing
  • Campaign Optimization
  • Google Keyword Planner
  • Google Ads

Learning Module: Web Design and Site Analytics


Description:

Dive into all things web pages including design, interactivity, and analytics. You will gain experience with HTML/CSS/JavaScript, SEO, WordPress, and Google Analytics.

What You Will Learn:

  • UX and Graphic Design
  • WordPress
  • HTML/CSS
  • Retargeting
  • On- and Off-Page Search Engine
  • Optimization
  • Google Analytics
  • A/B Testing
  • Retargeting

Learning Module: Reporting and Visualization


Description:

Digital marketing is a results-oriented business; if an agency isn’t producing results, clients leave. You will learn how to measure, optimize, and communicate the impact of your campaigns using industry tools.

What You Will Learn:

  • CRMs
  • Salesforce
  • Marketing Automation
  • Attribution Models
  • Tableau
  • Reporting

Learning Module: Final Projects


Description:

You will work in small groups to leverage the software, skills, and techniques learned throughout the course in this final project to showcase to the world what you’ve achieved!

What You Will Learn:

  • Dreaming up something fantastic and pushing the bounds of what is reasonable and achievable

Get Boot Camp Info

The following requires your attention:
Back
Back
Back
Back
Back
Back
Back
Back
Back
0%